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User Research

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Research19 Oct 2026 · #45Interview DecoderPaste notes from a few customer interviews. Get what actually came up again and again, counted ("3 of 6") and backed by real quotes, plus what to ask next.InInterviews for our invoicing tool, Oct 2026. Goal: why do trial users not convert?OutFlaggedMedium
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0:00 The notesSix trial-user calls for an invoicing app. Goal: find out why trials don't convert.
0:08 Quotes pulledExact lines lifted from every call, each tagged with who said it.
0:16 PatternsExports are broken (2 of 6). Nobody found in-app sending (2 of 6). Dashboard is loved (1 of 6, but daily use).
0:24 FlaggedDark mode: one person, said loudly. Logged, not a priority. Plus three questions for the next round.
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